Although primarily known merely as an e-commerce company – despite perhaps even as the e-commerce company – many people often forget that Amazon is also an IT company. A la, they’re a company that has long since provided revolutionary new technology to businesses all over the world.
And just as Amazon’s ambitions helped to propel it to the very top of the proverbial e-commerce mountain, so are its ambitions also helping to ensure the company’s ever-increasing presence in the IT space.
So it should have come as no big surprise on Wednesday as the company announced its new online mail and digital calendar service, officially named, “WorkMail.”
According to the Wall Street Journal, WorkMail’s primary aim is to compete with email
service juggernauts from Google, Microsoft and Yahoo straight out of the gate. Whereas
these aforementioned email services are all provided free of charge, Amazon is planning to – surprisingly enough – charge $4 per month for each WorkMail inbox.
In addition to working seamlessly with the likes of Microsoft Outlook and other similar programs, Amazon is also planning on providing the technology needed to encrypt messages in their WorkMail client. Companies that use the service will then be able to control the keys necessary to unscramble this encryption, making WorkMail an immediately viable option for companies interested in email security first and foremost.
Within certain countries or industries where privacy is absolutely paramount (see: European countries such as Germany and the like), Amazon is also planning on providing a tool that will help ensure that emails are only stored in designated geographical regions.
While WorkMail will have a whole host of competition straight out of the gate, Amazon no will no doubt hope its new service will contribute to the already quite successful “grassroots” efforts of myriad startups in opposing Google, Microsoft and Yahoo (including Evernote, Box.com, Quip and Dropbox). The only difference is, Amazon’s new WorkMail service has what it takes to become king of the castle. We’ll just have to stay tuned to see just how much of a competitor it can truly be straight out of the gate.